This project was developed as part of the retail module during my studies. Sustainable forms of transport such as cycling are increasing rapidly in today’s world. Naturally this is also a very competitive market with many products out there including bicycle parts and accessories. In order to compete with other retailers my design for the Wiggle shop should offer a large range of activities connected with their products as well as great design of shop. Everything about the brand has a strong consistent level of design: associated color and graphics, a strong message of the Wiggle brand and logo. Ideas for the Wiggle advert:

• Wiggle bicycle 'transport for London'.
• Pop up installations around city.
• Graffiti on the walls, orange Wiggle bicycles.
• Adverts on transport for London website. Advert on Over ground rail network at stations and inside the trains.